How is data analysis boosting the services industry
With a considerable amount of data under their control, this kind of companies have plenty of opportunities to optimize info.
4 De Diciembre Del 2019
With a considerable amount of data under their control, this kind of companies have plenty of opportunities to optimize info for their benefit. Here are five ways data analysis is transforming the services industry.
Customer Service and Retention
Companies may take advantage of the info they have to optimize the customer’s journey and personalize their experience, reducing time and efforts while providing added value and useful insights. Recommendations coming from advanced algorithms may also help companies to administrate their portfolio. Data analytics can also recognize customer’s loyalty, measure their engagement with them and predict or reduce the chances of a possible loss by observing their behavioral patterns, monitoring their feelings and act accordingly.
Data analysis helps to personalize offers to customers based on their loyalty, preferences and recorded actions, adapting them to be optimized in order to close a sale. This information helps you to adapt your offers and messages to a particular individual, so no resources are wasted on efforts that will not be efficient in terms of selling.
Suspicious behaviors and anomalities can be detected through the use of data analysis, since its focus on collecting and providing information on clients. This allows companies to identify risks and opportunities on a timely fashion, applying tech to provide sustainable and efficient services.
Newer income opportunities and business models creation.
With all of this innovation and digital disruption, no industry is actually safe. Organizations in the services business must look further when it comes to analysis in order to improve their practices. They must be ready to ask the right questions and to answer them accordingly, using data to create a truly transformational experience to their clients.